Contagious: Why Things Catch On by Jonah Berger¶
Discover the Science Behind What Makes Things Go Viral!
Contagious: Why Things Catch On is a groundbreaking book by Jonah Berger that explores the science behind why certain ideas, products, and behaviors become popular and spread quickly. Drawing on his extensive research and experience in the field, Berger examines the six core principles that drive contagiousness, from social
status: WIP, rank: 11, name: Contagious: Why Things Catch On, price: NA, rating: NA, reviews: NA, data: Contagious: Why Things Catch On by Jonah Berger, cat: Marketing/Advertising, tags: ['#Contagious,', '#JonahBerger,', '#Marketing,', '#SocialInfluence,', '#PopularTrends'], author: Jonah Berger